Because you are using the wrong ruler. You are measuring success by someone else's numbers — followers, revenue, recognition — and not by the only metric that matters: the distance between who you are and who you want to be. Stefano has lived it: external success without internal alignment is the loudest emptiness there is. You do not need more success. You need success that means something to you, not to your audience.
What the letters say
From Letter 02 — Choosing who to be
There's a precise moment when everything changes. Not when you understand what's wrong. You already know that. It changes when you decide that the old you isn't coming with you anymore. When you leave him there, with his habits, his fears, his excuses. And you start walking alone toward someone who doesn't exist yet but who you already feel inside. From that moment the game becomes something else. It becomes beautiful. Hard, but beautiful. Because the struggle finally has meaning. And like everything worth having, it takes practice
From Letter 04 — Week 4 of 54 — Happiness is a habit
And every time I got there, happiness lasted three days. Then the emptiness returned. Then the hunger returned. Then that feeling in your chest returned, telling you "it's not enough, it's still not enough."
Happiness is not a destination. It's a habit.
From Letter 06 — Week 6 of 54 — Monkey mind
Why am I getting these results right now and not others?
And don't you want to really start being happy every day, and have that happiness lead you to live the life you want to live?